How To Sell More Raffle Tickets for Your Fundraiser

A lot of groups need help with selling raffle tickets because there isn’t much in the way of good ticket sales advice out there. So, here are some tips on how to sell raffle tickets that should double or triple your revenue.


Sales Targets

These are your target markets:

Family and friends

Neighbors and co-workers

General public

As you can see, the last group is by far the largest, so that’s where you need to focus your sales efforts. Don’t ignore the first two groups. They just need to be sold to face-to-face because it’s harder to turn someone down when they’re standing right in front of you.

Have the raffle tickets in hand when you ask for their support. Hand them a flyer listing all the prizes, the ticket price, and the particulars about the prize drawing. It should also prominently state why you’re raising funds.

Don’t over talk it. Just ask for their help and assume they are giving it. Use the assumptive close: “We need your help with our raffle fundraiser. How many should I count you in for?”

The key point is not to explain everything, let the flyer do that by putting it in their hand immediately. Your task is to make the sale quickly and you do that by assuming they have already said yes. They’ll either acquiesce and buy tickets or toss out a defensive objection that you can quickly counter.

Raffle Ticket Sales To General Public

The best place to sell lots of tickets is at high-traffic locations such as shopping centers, grocery stores, drug stores, home improvement stores, Wal-Mart, etc.

Get permission from the store manager ahead of time to set up a sales table outside the entrance. Pick times when there’s lots of shoppers and position your table so it’s easily seen as people approach the store.

Place signs in front of and behind the table explaining the reason you are raising funds and clearly stating the raffle ticket price. Example signage: “School Fundraiser Raffle – $10,000 Grand Prize”; “Help Us Buy New Playground Equipment.”

The purpose of the signs is to “pre-sell” people as they approach so they will be more receptive to your offer. Those who aren’t interested will avoid eye contact and hurry by, the rest are your prime prospects that you want to approach and hand the raffle flyer.

One more thing about selling raffle tickets. It’s all in how you present the raffle opportunity. It’s actually quite similar to any fundraising product sales pitch.

There are three main points:

1 – Explain why you are raising funds

2 – Ask for their help to meet your goal

3 – Use the word “because” with your call to action

So, let’s look at an example raffle ticket sales pitch for a school fundraiser.

We’re doing a raffle to raise funds for new playground equipment for our school.

Can you help us meet our goal by buying a ticket because the prize is $10,000?

You don’t want to say too much about the raffle in your pitch. Groups always make that mistake.

You want to state a problem that you’re solving (need for new playground equipment), ask them directly for their help, and use the word “because” as a psychological trigger to get a positive response.

When using a sales table at a shopping center, do the same thing with your signage. Create pairs of signs that work together to make those three points.

If they have questions, then you explain details about the raffle prizes and how much fun the event will be. Remember, enthusiasm sells, so don’t wear yourself out trying to explain everything to every prospect. That’s why you use the signs and the sales pitch.

Raffle Tickets Summary

You can easily sell many more tickets by using the right approach. With friends, neighbors, and co-workers, it’s the assumptive close that works best.

With the general public, it’s all about leveraging high-traffic locations with sales tables, signage, and a two-sentence sales pitch. Use both of these sales strategies and you’ll double or triple your raffle ticket sales.

Kimberly Reynolds writes for national publications about school fundraisers, advice on selling raffle tickets and nonprofit fundraiser events. Find more school fundraiser ideas on her website,

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2 thoughts on “How To Sell More Raffle Tickets for Your Fundraiser

  1. Creeklife

    Definitely some great tips here, especially the one in which you assume that people are already going to help. Psychology is a beautiful thing indeed! =D

  2. Ken

    This is like looking for your glasses when you’re wearing them “REWARD BASED FUNDRAISING” is the ONLY LOGICAL SOLUTION to ALL the problems the non-profit/charitable community is having with FUNDRAISING TODAY! Sometimes the OBVIOUS ANSWER to a problem is staring us in the face; we have a tendency to think things are more complicated than they really are. Whether it’s a sports team or a fundraising team, the tried and true old adage ” back to the basics” is the logical place to begin fixing a ongoing problem.
    There are newsletters, books, seminars, webinars, retreats, consultants hired and conventions all focusing on how to get people to donate money. The BIG PROBLEM with this is they are ALL focused on how to get cash donations from people; straight out donations solicited by appealing to a person’s sympathy towards what the charity or nonprofit is trying to accomplish. That type of an approach does have merit and can be successful in some cases. BUT SOCIETY has CHANGED! Society has incrementally become more and more accustomed to receiving some type of reward for their donation.
    With the advent of Girl Scout cookies rewarding people with a great tasting treat. That proved people are more than willing to purchase cookies that costs at least double the normal price because they know that the balance is going to help the kids. From Bingo to Bake sales, spaghetti dinners and fish fries; all are examples of ” REWARD BASED GIVING” that work well on a limited basis. Almost always these events prove to be profitable for the organization sponsoring them. So what’s the problem why not just do more of those? To begin with all of these types of events rely heavily on a multitude of volunteers. These events are restricted to small geographical areas. The prospective donor needs to go to a physical location or be approached by individuals soliciting them in person.
    “It’s the economy, stupid” was a very successful phrase used in the 1992 election campaign. “It’s the INTERNET, people” is the best descriptive phrase I can think of to get the attention of fundraising professionals. Yes, people know all about setting up a webpage and using Facebook, Twitter and the multitude of other social networking tools, those very useful platforms are not what I am talking about.
    RAFFLES, online Raffles. Online Raffles are the pinnacle of “REWARD BASED GIVING” fundraisers. I can’t think of a better way to reward supporters. Offering your supporters the chance to win great prizes or cash for supporting your organization cannot be anything but successful!
    You don’t need a multitude of volunteers. Supporters do not have to go to a physical location. People don’t have to be inconvenienced or feel uncomfortable by individuals showing up at their homes requesting them to purchase a product or service. Supporters do not have to be put on the spot in public by individuals soliciting them in person. Your supporters can at their own convenience go online and purchase a raffle ticket from their home or office, they could even use their cell phone.
    There is a website that provides EVERYTHING you need all in one location to post a completely legal on line national fundraising campaign using Raffles. One of the great advantages to using this online charitable fundraising website to do a raffle is that the website has built in filtering algorithms to protect the fundraising organization from violating any of the many state and federal regulations. This website has so many tools and features available to make your online fundraising raffle successful it’s mind-boggling. The name of this website is called Go there and apply for free membership, once accepted you will then have ALL the tools you need to take full advantage of the power of the Internet. You will be absolutely AMAZED!


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