There is a cause for everything and everything has a cause. Nonprofit organizations and charities exist because of supports, grants and fund raising.
Unfortunately, fund raising is resource intensive and often takes away from the charity’s original cause. Factor in dropping donations and a poor economy, and non profits find themselves spending more time trying to make ends meet in the books than trying to work towards the greater good.
With one fundraiser that meets the following criteria, your organization will be on it way to truly following its mission.
Efficient Fund raising.
Planning a car wash for months only to have it rain is not efficiency at its best. A solid fund raising endeavor takes minimal time and money to set up and needs to rely on only a few select volunteers to be successful. Use the baking and car washes to build community, the money is a bonus.
Perpetual fund raising.
The main hitch with many fundraisers are that they are “once and done”. These are one-day events that bring in some money but once the day is over, so is the ability to make money. Since these only take place one day not all your supporters can be there, thus not maximizing your donations. The weather can play a huge role in the success of your fundraiser as well, not many people want to tour your facility in the rain. A successful fundraiser allows the organization to put a program into action and let it raise funds over and over again with little to no further effort. A fundraiser should be there when your organization needs it, not based on weather, or any other thing besides your schedule.
Reciprocal Fund Raising.
Their have been successful fund raising campaigns selling candles for twice the amount that you could by them in the store. Supporters of the charities buy these items to help the charity and not necessarily because they want the product. Many receive intrinsic value from donating to a good cause and a bonus of a tax write off. All fundraisers have their place, some are for community involvement others are to make money.
A great fundraiser should be beneficial to the supporter as well. Imagine if an organization could give something more, a better product, a cheaper product, a greener product, more community involvement. Now we are talking about a reciprocal fundraiser.
If you could get a product for a reduced cost and help your favorite charity, would you?
Bonus – Community building Fund Raising
Charities depend on age-old fund raising techniques because it is what they have always done. Car washes bake sales, and charity walks all have their place. These types of events build communities and can be a lot of fun for those who participate. However, when a charity is struggling to carry out their mission because of lack of donations, they need more than a one-day event. These organizations need to participate in on-going, efficient fund raising to generate money on a regular basis.
Building community today does not just involve getting supporters to your organization to look around, there is another often over-looked community online, and it is more then a website. Charities that follow their mission and have supporters can involve then in the web 2.0, reducing the energy needed to put into raiding funds, so your organization can follow its cause. The more people that know about your organization the greater good that it can do!
Do any of your fundraiser have the three keys to a successful fundraiser?
Would you like a fundraiser that did?
Brad Wuerstle at http://ChangeinEnergy.com wrote Charity Fund raising- 3 Keys to a Successful Fundraiser. Change In Energy is dedicated to conserving energy, from the energy that you use at your facility to the energy it take to put on a fund raiser. Put less energy into your fund raising and get better results submit your information at http://changeinenergy.com/fundraiser/. To your successful mission!
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